Peace of Mind

Consumers want to TRUST.
They want to be UNDERSTOOD.
They want to be RESPECTED.
They want someone to LISTEN.

Consumers really do care what is behind the brand, what is behind the business. They care about the value of a brand and the values of a company.

Everything McDougall does is directed towards providing Peace of Mind for our customers.

Peace of Mind is the context we utilize to evaluate our strategic initiatives, tactical projects and employees’ actions.

Our Values

Values	Definition	Our employees and customers truly accept these values to be fundamentally true.
Integrity	We do what we say we are going to do.
Courage	We explore new opportunities with confidence and resolve.
Empathic Listening	We first seek to understand both customers and employees.
Respect	We respect each other’s uniqueness and value the contributions and opinions of others.
Education	We focus on unending learning for employees and customers.
Fun	We enjoy what we do.